From skincare serums to influencer-driven makeup trends, the beauty industry has evolved into one of the largest consumer goods markets in the world. In 2025, the global beauty and personal care market generates $677 billion in revenue — and it's still growing.
Whether you're an entrepreneur, investor, or beauty enthusiast, these statistics reveal the true scale and trends shaping the industry today.
Key Takeaways
- The global beauty industry is worth $677 billion in 2025
- The US leads with $105 billion in beauty revenue
- Skincare dominates with 42% of total market share
- Gen Z accounts for 40% of all beauty consumers
- L'Oréal leads the market with 18.7% share and $47.5B revenue
- Women spend $3,756/year on beauty; men spend $2,928
- The clean beauty market is worth $163 billion
Global Beauty Market Size
1. The global beauty industry is worth $677 billion in 2025
According to Statista, the global beauty and personal care market is projected to generate $677.19 billion in revenue in 2025. The market grew from $646 billion in 2024, representing steady growth despite economic uncertainty.
2. The beauty market has grown 7% annually since 2022
McKinsey reports that the global beauty industry has been growing approximately 7% annually from 2022 to 2024 — outpacing many other consumer goods categories and showing remarkable resilience.
3. Beauty sales among top 100 companies hit $252 billion in 2024
For the first time ever, beauty sales broke the $250 billion barrier. However, growth slowed to 2.8% year-over-year, down from 5.3% in 2023.
Global Reach: The beauty industry spans 190+ countries with Asia Pacific leading at 39.57% market share, followed by North America (24%) and Europe (22%).
US Beauty Market Statistics
4. The US beauty market generates $105 billion in 2025
The United States leads global beauty revenue generation with $105 billion in 2025. This represents nearly 16% of the global market, making the US the single largest country for beauty sales.
5. Americans spend $492 per year on skincare alone
Skincare is the top beauty category in the US, with the average American allocating about $492 annually to skincare products. Women spend significantly more than men in this category.
Beauty Market Segments
6. Skincare dominates with 42% market share
Skincare is the undisputed leader in beauty, commanding 42% of the global market. This highlights a worldwide consumer focus on skin health and wellness over color cosmetics.
| Segment | Market Share | Top Brands |
|---|---|---|
| Skincare | 42% | CeraVe, The Ordinary, Sol de Janeiro |
| Hair Care | 22% | L'Oréal Paris, Pantene, K18 |
| Makeup/Color | 20% | Tarte, Charlotte Tilbury, Fenty Beauty |
| Fragrance | 10% | Chanel, Dior, Sol de Janeiro |
| Personal Care | 6% | Dove, Nivea, Olay |
7. The skincare segment alone is worth $180+ billion
Global skincare market value exceeds $180 billion, representing 48.3% of total beauty industry revenue. Anti-aging, hydration, and acne treatments drive the category.
8. Hair care accounts for 22% of the beauty market
Hair care is the second-largest segment at 22% market share. L'Oréal Paris leads globally, with brands like K18 reaching $500 million in sales through viral TikTok success.
Consumer Spending Statistics
9. US women spend $3,756 per year on beauty products
American women spend an average of $3,756 annually on beauty and personal care — approximately $313 per month or over $10 per day on personal appearance.
10. US men spend $2,928 per year on grooming
Men are close behind women in beauty spending, investing $2,928 annually on personal care and grooming — nearly $244 per month. Male skincare adoption has doubled in recent years.
Did You Know: Combined, American men and women spend nearly $6,700 per year on beauty — that's almost $10 every single day on personal appearance.
Beauty Consumer Demographics
11. Gen Z accounts for 40% of all beauty consumers
Generation Z (born 1997-2012) now represents approximately 40% of all beauty consumers — a fundamental market shift. Their preferences for authenticity and clean beauty drive industry trends.
12. Consumers under 24 show 17% year-over-year spending growth
Young beauty consumers drive market growth at the fastest rate. Shoppers under 24 show a 17% year-over-year increase in beauty spending, outpacing all other age groups.
| Generation | % of Consumers | Key Behavior |
|---|---|---|
| Gen Z (1997-2012) | 40% | TikTok-driven, authenticity-focused |
| Millennials (1981-1996) | 32% | 56% buy online, brand-loyal |
| Gen X (1965-1980) | 18% | Anti-aging focused |
| Baby Boomers (1946-1964) | 10% | Quality over trends |
13. 80% of Millennials and Gen Z prefer cruelty-free products
Eight out of ten younger consumers prefer cruelty-free and eco-friendly beauty products, driving the explosive growth of clean and sustainable beauty brands.
14. 50% of male consumers now invest in skincare
Half of male consumers are now investing in skincare products — a significant shift from traditional demographics. Men's participation in beauty has accelerated twofold in recent years.
15. Gen Alpha households drive 49% of mass skincare growth
Households with tweens (Gen Alpha) are responsible for 49% of mass skincare's growth in the US, showing the growing influence of the youngest generation on family purchases.
Top Beauty Companies & Market Share
16. L'Oréal leads with 18.7% global market share
L'Oréal reigns as the dominant leader in beauty, commanding 18.7% of total Top 100 sales in 2024 — up from 14.7% in 2019. No other company comes close.
17. L'Oréal generated $47.5 billion in beauty sales in 2024
L'Oréal's revenue was the highest among all beauty players at $47.5 billion in 2024. Unilever ranked 2nd with $26.3 billion, and Estée Lauder came in third with $15.6 billion.
| Company | 2024 Revenue | Market Share |
|---|---|---|
| L'Oréal | $47.5 billion | 18.7% |
| Unilever | $26.3 billion | 10.4% |
| Estée Lauder | $15.6 billion | 6.2% |
| Procter & Gamble | $14.8 billion | 5.9% |
| LVMH | $12.5 billion | 5.0% |
18. Top 5 companies control 34% of the global market
L'Oréal, Unilever, Procter & Gamble, Estée Lauder, and LVMH together account for approximately 34% of the global beauty market share — a concentration of power in just five conglomerates.
19. Top 10 beauty firms generated $147.49 billion combined
The top 10 global beauty companies collectively generated $147.49 billion, constituting 58.5% of the Top 100's overall revenues — showing massive industry consolidation.
Hottest Beauty Brands in 2025
20. Sol de Janeiro is the hottest beauty brand globally
According to the Cosmetify Index, Sol de Janeiro has taken the industry by storm with its Brazilian Bum Bum Cream and tropical scents. The brand's campaigns have seen a 35% rise in engagement.
Rising Stars: Bubble Skincare has grown 1,500% since 2022 by targeting Gen Z. Rhode (Hailey Bieber's brand) saw a 50% rise in searches with its minimalist approach.
21. CeraVe leads skincare with 327K viral impact score
CeraVe holds the top skincare spot with a 327K VIT (Viral Impact Tracking) score, followed by Neutrogena (294K) and Glow Recipe (238K). Dermatologist-recommended brands dominate.
22. Charlotte Tilbury gets 26 million Google searches monthly
Charlotte Tilbury ranks second overall with approximately 26 million monthly Google searches. Fenty Beauty came in third as a growing force driven by Rihanna's massive influence.
E-Commerce & Online Sales
23. Online sales represent 30% of beauty revenue
E-commerce is projected to contribute 30% of total beauty and personal care revenue by 2025 — up significantly from pre-pandemic levels of around 15%.
24. E-commerce beauty sales have grown 20% annually since 2022
Online beauty sales have grown 20% year-over-year since 2022, far outpacing brick-and-mortar retail. The online cosmetics market is expected to reach $22.46 billion by 2029.
25. TikTok Shop sells $1 billion in beauty products
TikTok Shop has nearly $1 billion in beauty sales, ranking as the 8th largest health & beauty retailer in the US. A beauty product sells every 2 seconds on the platform.
Social Commerce: 71% of social beauty buyers use Instagram, 59% use Facebook, and 53% use TikTok to discover and purchase beauty products.
Influencer Marketing Statistics
26. The influencer marketing industry is worth $32.55 billion
Influencer marketing grew from $1.7 billion in 2016 to $24 billion in 2024, and is projected to reach $32.55 billion in 2025. Beauty is the #1 category for influencer partnerships.
27. Beauty is the most-discussed industry on TikTok
Beauty leads TikTok with 3.63 million posts and a 2.46% engagement rate — more than any other industry. Beauty influencer video views increased 42-49% across all categories in 2024.
28. 63% of consumers buy products recommended by influencers
Nearly two-thirds of consumers are likely to purchase beauty products recommended by trusted influencers. Additionally, 37% discover new beauty brands through social media ads.
29. 86% of US marketers plan to use influencers in 2025
A significant majority of US marketers (86%) intend to collaborate with influencers in 2025. Beauty brands increasingly favor nano and micro-influencers for higher engagement rates.
Men's Grooming Market
30. The men's grooming market is worth $62.5 billion in 2025
The global men's grooming products market stands at $62.50 billion in 2025 and is projected to reach $85.20 billion by 2030, growing at 6.39% CAGR.
31. Men's grooming will exceed $100 billion by 2028
The men's personal care market is expanding rapidly, projected to exceed $100 billion by 2028. Rising social media influence and shifting cultural perceptions of masculinity are key drivers.
32. Skincare holds 34.7% of men's grooming market
Skincare products hold nearly 34.7% of the men's grooming market share in 2025, as men increasingly focus on visible results like youthful, healthy-looking skin.
Clean Beauty Market
33. The clean beauty market is worth $163 billion in 2025
Clean beauty is expected to reach $163.35 billion in 2025 and grow at 10.12% CAGR to reach $264.55 billion by 2030 — one of the fastest-growing beauty segments.
34. 63% of consumers say clean beauty is important
Studies show 63% of consumers think "clean beauty" is very or extremely important when buying cosmetics, driving brands to reformulate products and improve transparency.
35. 1 in 3 beauty products are now labeled "clean" in the US
Clean beauty has become mainstream — nearly one out of every three beauty products sold in the United States is now labeled as "clean," up from 1 in 10 just five years ago.
Clean Beauty Growth: The US natural and organic cosmetics market was $14.37 billion in 2024 and is projected to reach $36 billion by 2034 — a 9.62% CAGR.
Beauty Industry Employment
36. 575,200 cosmetologists are employed in the US
Hairdressers, hairstylists, and cosmetologists held about 575,200 jobs in 2024 in the United States, with over 45,000 active job openings at any given time.
37. Beauty employment will grow 5% through 2034
According to the US Bureau of Labor Statistics, employment of barbers, hairstylists, and cosmetologists is projected to grow 5% from 2024 to 2034 — faster than average for all occupations.
38. 84,200 cosmetology job openings projected annually
About 84,200 openings for barbers, hairstylists, and cosmetologists are projected each year on average over the decade, mostly to replace retiring workers.
39. The median hourly wage for cosmetologists is $16.95
The median hourly wage for hairdressers, hairstylists, and cosmetologists was $16.95 in May 2024. The top 10% earned more than $33.76 per hour.
Regional Market Breakdown
40. Asia Pacific dominates with 39.57% market share
Asia Pacific leads the global cosmetics market with 39.57% share in 2024, driven by massive demand in China, Japan, South Korea, and emerging markets like India and Indonesia.
| Region | Market Share | Key Markets |
|---|---|---|
| Asia Pacific | 39.57% | China, Japan, South Korea, India |
| North America | 24% | United States, Canada |
| Europe | 22% | France, Germany, UK, Italy |
| Latin America | 8% | Brazil, Mexico |
| Middle East & Africa | 6.43% | UAE, Saudi Arabia |
41. The European beauty market is worth $138.4 billion
Europe's beauty and personal care market reached $138.40 billion in 2024, making it the second-largest regional market after Asia Pacific. France leads as the beauty capital.
42. China is the second-largest national market at $58.3 billion
China secured the #2 position behind the US with total beauty spending of $58.3 billion. Chinese consumers increasingly favor premium and luxury beauty products.
Summary: Beauty Industry by the Numbers (2025)
| Metric | Value |
|---|---|
| Global Market Size | $677 billion |
| US Market Size | $105 billion |
| Projected 2030 Market | $800 billion |
| Annual Growth Rate | 5-7% |
| Skincare Market Share | 42% |
| Gen Z Consumer Share | 40% |
| L'Oréal Market Share | 18.7% |
| L'Oréal Revenue | $47.5 billion |
| Women's Annual Spending (US) | $3,756 |
| Men's Annual Spending (US) | $2,928 |
| Online Sales Share | 30% |
| Influencer Marketing Industry | $32.55 billion |
| Men's Grooming Market | $62.5 billion |
| Clean Beauty Market | $163 billion |
| US Cosmetology Jobs | 575,200 |
| Asia Pacific Market Share | 39.57% |
Sources
- Statista - Beauty & Personal Care Market
- McKinsey - State of Beauty 2025
- DemandSage - Beauty Industry Statistics
- WWD - Top 100 Beauty Companies
- Cosmetify Index Q1 2025
- Mordor Intelligence - Men's Grooming
- Mordor Intelligence - Clean Beauty
- US Bureau of Labor Statistics
- Influencer Marketing Hub - Beauty
- Traackr - Beauty Influencer Benchmarks
Last updated: December 2025. Statistics are updated as new data becomes available.