Back to Statistics Work & Career

Freelance Statistics 2025: Gig Economy, Market Size & Platforms

Freelance statistics 2025: 1.57B global freelancers, $582B gig economy market size, 76M US workers. Upwork vs Fiverr market share comparison.

Capital Counselor Published: December 18, 2025 12 min read

The freelance revolution has transformed how the world works. What began as a side hustle for some has become a $582 billion global economy employing nearly half the world's workforce. From Upwork to Fiverr, platforms have made it easier than ever to hire — or become — a freelancer.

Whether you're considering going freelance, hiring remote talent, or simply curious about the gig economy, these statistics reveal the true scale of the freelance workforce in 2026.

Key Takeaways

  • 1.57 billion people freelance worldwide (47% of global workforce)
  • The gig economy is worth $582 billion globally in 2025
  • 76.4 million Americans freelance — projected to hit 50.9% of US workforce by 2027
  • Upwork dominates with 61% market share among freelance platforms
  • US freelancers earn an average of $47.71/hour ($99,230/year)
  • Freelancers contributed $1.5 trillion to the US economy in 2024

How Many Freelancers Are There Worldwide?

1. 1.57 billion people freelance globally — 47% of the world's workforce

Nearly half of the global workforce of 3.38 billion people now engages in freelance work. This represents a fundamental shift in how people earn a living, driven by remote work adoption and digital platforms.

1.57B Global Freelancers
47% of Workforce
$582B Market Size
15% Annual Growth

2. The global gig economy is worth $582 billion in 2025

The market is projected to reach $2.17 trillion by 2034, growing at 15.79% CAGR. This explosive growth is fueled by 48% of Fortune 500 companies now using freelance platforms.

🏆

Fun Fact: US skilled knowledge freelancers alone earned $1.5 trillion in 2024 — more than the entire GDP of countries like Australia or Spain.

How Many Freelancers Are in the United States?

76.4M Americans work as freelancers in 2025

3. 76.4 million Americans freelance — 36% of the US workforce

The United States has the largest freelance workforce in the world. The number grew from 73.3 million in 2023 to 76.4 million in 2024 — a 90% increase since 2020.

4. By 2027, freelancers will be the majority (50.9%) of the US workforce

Projections show 86.5 million Americans will freelance by 2027, surpassing traditional employment for the first time in history. By 2028, that number is expected to reach 90.1 million.

76.4M US Freelancers
36% of US Workforce
$1.5T Economic Impact
90% Growth Since 2020

5. 27.7 million Americans freelance full-time — up from 13.6 million in 2020

Full-time independent work has more than doubled in just four years, now representing 16.7% of the US workforce. This shows freelancing isn't just a side gig anymore.

Freelancers by Country Comparison

6. The US leads with 76.4 million freelancers, followed by India and Brazil

While the US has the most freelancers in absolute numbers, other countries are catching up fast. India has an estimated 15+ million freelancers, contributing $25 billion to its economy.

Country Freelancers % of Workforce Notable Trend
United States 76.4 million 36% Largest market, highest earnings
India 15+ million ~50% Fastest growing, young workforce
Brazil ~12 million ~25% 2nd largest by headcount
United Kingdom 4.2 million ~13% Strong in consulting/creative
Philippines 1.5+ million ~35% 208% revenue growth (fastest)

7. The Philippines has the fastest-growing freelance revenue — up 208% year-over-year

Filipino freelancers excel in virtual assistance, content creation, and customer service. India ranks second with 160% revenue growth, followed by Japan at 87%.

8. Europe has less than half the freelancers of the US despite 2x larger population

Self-employment isn't as popular in Europe. Greece leads European nations with 30% self-employment, followed by Italy at 22%. Germany has just 2.7% freelancers, France has ~1 million, and Spain has 753,000.

🌍

Regional Earnings: North America pays the highest freelance rates at $44/hour average. Western Europe follows at $31/hour. Asia's freelance earnings grew 138% — the fastest of any region.

Freelance Platform Market Share

9. Upwork dominates with 61% market share among freelance platforms

Upwork is the undisputed leader in the professional freelance space, serving as the go-to platform for long-term collaborations and high-skill projects. Its closest competitors, Eightfold.ai (18.15%) and Instahyre (3.21%), lag far behind.

Platform Market Share Freelancers Avg Hourly Rate
Upwork 61.25% 18+ million $30-50/hr
Toptal ~8% 10,000+ (vetted) $60-200/hr
Fiverr ~5% 380,000 active $15-25/hr
Freelancer.com ~4% 60+ million registered $15-30/hr

10. Upwork has 18+ million registered freelancers and 841,000 active clients

Upwork generated $769 million in revenue in 2024. Top freelancers on the platform earn $100+ per hour, with the average rate between $30-50/hour. The US, India, and Philippines contribute the most freelancer revenue.

18M+ Upwork Freelancers
$769M Upwork Revenue
3.5M Fiverr Buyers
$391M Fiverr Revenue

11. Fiverr has 3.5 million active buyers but 70% of sellers earn under $100/month

Fiverr generated $391.5 million in revenue in 2024, with buyers spending an average of $309 annually. However, only 1% of Fiverr sellers earn $2,000+ per month — the platform is highly competitive.

🏆

Fun Fact: Upwork and Fiverr combined attract over 100 million monthly visits. Despite 100+ active freelance platforms globally, these two leaders dominate the market.

Freelance Platform Market Size

12. The freelance platform market will reach $7.65 billion in 2025

Growing at 16.66% CAGR, the platform market is expected to hit $16.54 billion by 2030 and potentially $14.17 billion by 2029. This represents just the platforms — the total freelance economy is much larger.

13. The US gig economy alone is worth $191 billion in 2025

Regional breakdown: US ($191B), China ($172B), and Europe ($145B). These three regions account for the vast majority of global gig economy value.

Freelance Income Statistics

14. US freelancers earn an average of $47.71/hour ($99,230/year)

Freelance earnings range widely from $31,000 to $275,000 annually. Most earn between $41,500 (25th percentile) and $80,000 (75th percentile), with top earners making $119,000+.

Freelance Field Avg Hourly Rate Annual Potential
AI/Machine Learning $150-300 $200K-500K+
Software Development $60-70 ~$120K
Web Design $40-75 ~$77K
Graphic Design $25-150 $50-100K
Content Writing $30-40 ~$42K
Marketing/Legal/Accounting ~$28 $50-80K

15. 31% of freelancers earn $75,000+ annually

While 55% earn under $50K, a significant portion are high earners. In 2025, 5.6 million independent workers earned over $100,000 — an 87% increase from 3 million in 2020.

16. 60% of freelancers earn more than their previous full-time job

The majority of people who quit traditional employment to freelance report higher earnings. This explains much of the growth in full-time freelancing over the past five years.

💰

Gender Pay Gap: Female freelancers earn 84% of what male freelancers make. On Upwork specifically, women set median hourly rates 13.5% lower than men.

Freelance Demographics

17. 70% of US freelancers are under age 35

Millennials and Gen Z are driving the freelance revolution. Ages 27-42 account for 48% of gig workers, while Gen Z (18-26) makes up 30% of the workforce.

52% Gen Z Freelancers
44% Millennial Freelancers
70% Under Age 35
75% Arts/Design Freelance

18. 75% of arts and design workers are freelancers — the highest of any industry

Creative industries lead freelance adoption. Entertainment follows at 55% freelance workforce. In contrast, only 19% of office/administrative workers freelance.

19. In India, the majority of freelancers are under 30 years old

Unlike Western countries where freelancing skews older, India's freelance workforce is predominantly young. This demographic advantage positions India for continued growth in the global freelance market.

Freelance Growth Trends

20. Demand for online gig work increased 41% between 2016 and 2023

The World Bank documents sustained growth in freelance demand. The global freelance market is expected to grow at 15% CAGR through 2026, with some regions like Australia (18.9% CAGR) growing even faster.

21. 48% of Fortune 500 companies now use freelance platforms

Enterprise adoption of freelance talent is accelerating. Combined with 4 in 10 jobs allowing remote work in 2025, the infrastructure for freelancing has never been stronger.

22. The freelance platform market will nearly double to $16.89 billion by 2029

From $8.39 billion in 2025, platforms like Upwork and Fiverr are positioned for massive growth as more companies embrace flexible talent and more workers seek independence.

🏆

Fun Fact: AI is reshaping freelancing — both Upwork (Uma assistant) and Fiverr (Fiverr Go) now offer AI tools. AI/ML freelancers command the highest rates at $150-300/hour.

Upwork vs Fiverr vs Competitors

Metric Upwork Fiverr
Market Share 61.25% ~5%
2024 Revenue $769 million $391 million
Registered Freelancers 18+ million 380,000 active
Active Clients/Buyers 841,000 3.5 million
Avg Hourly Rate $30-50 $15-25
Platform Fee 10-20% 20%
Best For Long-term projects Quick gigs
Market Cap ~$1.5B ~$1.2B

Summary: Freelance Economy by the Numbers (2026)

Metric Value
Global Freelancers 1.57 billion (47% of workforce)
US Freelancers 76.4 million (36% of workforce)
Global Gig Economy Value $582 billion
US Gig Economy Value $191 billion
Freelance Platform Market $7.65 billion
US Freelancer Earnings $1.5 trillion annually
Average US Freelance Rate $47.71/hour ($99K/year)
Upwork Market Share 61.25%
Upwork Freelancers 18+ million
Fiverr Active Buyers 3.5 million
Top Country (Headcount) United States (76.4M)
Fastest Growing (Revenue) Philippines (208% YoY)
Highest Paying Field AI/ML ($150-300/hr)
Projected US Freelancers (2027) 86.5 million (50.9% of workforce)

Sources

Last updated: January 2026. Statistics are updated quarterly as new data becomes available.

Capital Counselor

Our team of financial experts creates data-driven guides to help you make smarter money decisions.